diff --git a/Makefile b/Makefile
index 4dc5c8d..26f59d1 100644
--- a/Makefile
+++ b/Makefile
@@ -1,5 +1,9 @@
 PKG_NAME := git.fernandovideira.com/FernandoJVideira/draft
-VERSION := v0.2.0
+# Taken from the git tag, so a build can never disagree with the release it was
+# cut from: exactly `v0.2.1` on that tag, `v0.2.1-3-g1a2b3c4` three commits
+# later, `dev` outside a git checkout (e.g. a source tarball). Override with
+# `make build VERSION=v1.2.3`.
+VERSION ?= $(shell git describe --tags --always 2>/dev/null || echo dev)
 GO_SOURCES := $(shell find . -name '*.go' -not -path './assets/testdata/*')
 
 .PHONY: version build windows win-arm linux mac prepare-embed clean